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Theodore Roosevelt: Industry Standard-bearer

The results of the quadrennial national elections are now in the books. What they ultimately mean for the energy industry remains to be seen. If the last four years are any indication, however, the...

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Deciphering Customers’ Real Needs

My father’s friend tells a funny story about when his recently engaged son asked what it was like to be married. In paraphrase, here’s what he told the wide-eyed young man: “Years ago, your mother gave...

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The “Bad Apple” Scenario Revisited

The Wall Street Journal recently published an article pointing out that fewer environmental incidents are being recorded now that larger, more experienced operators have begun to supplant smaller ones...

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Ditch the Price-centric Mindset

Bottom-line pricing may be important to some customers, but misconceptions abound in terms of understanding the specific relationship between pricing and customer satisfaction in the oilfield. In...

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