Theodore Roosevelt: Industry Standard-bearer
The results of the quadrennial national elections are now in the books. What they ultimately mean for the energy industry remains to be seen. If the last four years are any indication, however, the...
View ArticleDeciphering Customers’ Real Needs
My father’s friend tells a funny story about when his recently engaged son asked what it was like to be married. In paraphrase, here’s what he told the wide-eyed young man: “Years ago, your mother gave...
View ArticleThe “Bad Apple” Scenario Revisited
The Wall Street Journal recently published an article pointing out that fewer environmental incidents are being recorded now that larger, more experienced operators have begun to supplant smaller ones...
View ArticleDitch the Price-centric Mindset
Bottom-line pricing may be important to some customers, but misconceptions abound in terms of understanding the specific relationship between pricing and customer satisfaction in the oilfield. In...
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